Full Job Description
Position: Social Media Manager
Company Overview
Welcome to Green Mountain Media, a premier digital marketing agency located in the heart of Barre Town, Vermont. Renowned for our innovative strategies and our commitment to delivering exceptional results, we cater to a variety of industries including retail, tech, hospitality, and more. With a focus on fostering collaboration and creativity, we are seeking a talented Social Media Manager to join our dynamic team.
Job Summary
As the Social Media Manager, you will play a pivotal role in shaping and executing our social media strategy. In today’s fast-paced digital world, social media is the heartbeat of our communication, and we need a visionary leader to steer our online presence. This is an exciting opportunity to engage with a growing audience and leverage the latest trends to enhance brand awareness and customer loyalty.
Key Responsibilities
- Develop and implement a comprehensive social media strategy that aligns with the overall business objectives of Green Mountain Media.
- Manage all social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create visually appealing and engaging content that resonates with our target audience and builds brand loyalty.
- Regularly analyze social media metrics and user engagement to optimize content and improve performance.
- Collaborate with various departments to ensure consistent messaging across all platforms.
- Stay current with industry trends and social media technology advancements.
- Develop and lead campaigns that drive user engagement and awareness through organic and paid social media strategies.
- Prepare monthly reports analyzing the effectiveness of social media campaigns and present findings to stakeholders.
- Engage with followers and respond to inquiries on all platforms to nurture an active online community.
- Work closely with the design team to create innovative graphics and videos that enhance brand storytelling.
- Monitor online conversations and reputation management to maintain and enhance our public image.
- Provide recommendations on social media best practices to enhance engagement and reach.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (3+ years) as a Social Media Manager or in a similar role, preferably in a corporate setting.
- Excellent understanding of social media platforms, analytics, and tools.
- Strong creative writing skills with the ability to produce content that is engaging and aligns with brand voice.
- Proficiency in using social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Experience with paid social advertising campaigns.
- Exceptional communication skills, both verbal and written, and an analytical mindset.
- Ability to work collaboratively in a fast-paced environment.
- A demonstrated track record of growing social media accounts and increasing engagement.
Why Join Green Mountain Media?
At Green Mountain Media, we believe that our employees are our most valuable asset. We offer a collaborative environment where creativity thrives, and innovation is encouraged. Here are just a few of the benefits we offer:
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous PTO policy and flexible work hours to promote work-life balance.
- Opportunities for professional growth and development.
- A vibrant company culture that emphasizes collaboration and open communication.
- Employee engagement activities and team-building events.
- Work in a beautiful location, surrounded by the stunning landscapes of Vermont.
How to Apply
If you are an innovative thinker with a passion for social media and a desire to make a difference, we would love to hear from you. Please submit your resume, a cover letter detailing your relevant experience, and links to social media accounts you have managed or campaigns you have executed.
About Barre Town
Barre Town, located in Washington County, Vermont, is a vibrant community that offers a unique blend of rural charm and modern amenities. Known for its rich history, beautiful natural landscapes, and strong sense of community, Barre Town is an ideal place to work and live. Whether you enjoy outdoor activities such as hiking and skiing or prefer exploring local art and culture, Barre Town has something for everyone.
Embrace Your Future
Join us at Green Mountain Media and take your career to new heights as a Social Media Manager. Together, we can create meaningful connections and drive engaging conversations across digital platforms. Don’t miss this opportunity to be part of something great!